Understand the importance of Ideal Account Profiles (IAP) and Ideal Customer Profiles (ICP) in defining your target market.

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<ul class="checklist">
<li>Discover the process for creating your ideal customer and account profiles</li>
<li>Obtain detailed templates for creating your own detailed IAP and ICP profiles</li>
<li>Enhance your understanding of your target audience</li>
</ul>

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